In case of missing consent of users we aren’t able to track certain events. The marked KPIs (*) will be extrapolated based on the performance of users who have been given the necessary tracking consent.
All ad impressions that have been seen (viewability: 50/1).
Sum of all shoppers that bought one or more of the advertised products after ad display (post-view)
Sum of all product units bought after ad display (post-view)
It is a cost efficiency measure which shows the return of turnover the campaign generates per invested Euro. It shows how cost efficient in terms of the chosen targeting a campaign was displayed. It is expected to have a higher value the closer the chosen targeting is to the core targeting of a product.
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